Population growth, economic
output and rising expectations in living standards threaten the capability of the planet to support us. As a consequence, the markets in which all
businesses operate are starting to undergo fundamental changes.
We all have a moral obligation to connect with the environment around us because sustainable development is critical to
our quality of life. This also means that both government and business have an important role to play in reducing the negative impact we have upon the environment
and protecting the planet for future generations. This is known as Corporate Social Responsibility, or CSR.
Businesses need to function and remain competitive but they are now faced
with several practical environmental issues that affect their IT use.
First, energy. The UK, like many countries is struggling to meet national
demand for power to drive technologies which, in turn is pushing up prices. Data centres, for example are sucking in far more power than anticipated
immediately following the technology crash in 2000/01. Ever since, energy use by servers, along with their power and cooling infrastructures, have
doubled. There is no sign of a slowdown.
Second, electrical and electronic equipment waste. Following the
introduction of the WEEE Directive, we now must dispose of end-of-life technology is an eco-friendly way to avoid over-burdening landfill sites
unnecessarily and promote recycling. Coupled with regulations on reducing hazardous substances used in electrical and electronic equipment, legal
measures are now driving environmental compliance in IT use.
Reducing the organisation's carbon footprint by limiting, for example, executive travel and
replacing physical meetings with virtual meetings is becoming more commonplace. Businesses will be allocated free carbon units which. Once used, these
units will be chargeable.
Further reading...
1. European Commission's press release on ICT and green role.
2. Business Case for Sustainable IT (MBA Thesis).
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